Senin, 08 Juli 2013

[A142.Ebook] Download PDF Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Money in Your Coffee Business, by John Richardson

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Wake Up and Smell the Profit: 52 Guaranteed Ways to Make More Money in Your Coffee Business, by John Richardson

Witty, authoritative, comprehensive and fun, 'Wake Up and Smell the Profit' is the ultimate guide to making more money in your coffee business. In this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone.With 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months.With this book you'll be able to: Make more money and work less; Have happier customers who spend more money; Win more customers without spending a fortune; Enjoy running your business more; Create customers who rave about your business and consequently generate more customers through word of mouth. What are you waiting for?

  • Sales Rank: #172006 in Books
  • Brand: Brand: How To Books
  • Published on: 2009-02-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.47" h x .29" w x 5.31" l, .39 pounds
  • Binding: Paperback
  • 101 pages
Features
  • Used Book in Good Condition

Review
'A quite brilliant new book on cafe operation.' - Coffee House Magazine '...a quite exceptional new book from Ireland's Coffee Boys. In it they bring together their favourite stories and wake-up calls, from what has sometimes been hard-won experience...the most meaningful work on coffee retailing since Sahar Hashemi wrote about how she founded Coffee Republic.' - Caterer and Hotelkeeper Magazine. 'This gem of a book contains 52 motivating tips and suggestions relevant to any catering establishment that wants to be sucessful. A must have publication.' - Essentially Catering --Coffee House Magazine, Caterer and Hotelkeeper Magazine, Essentially Catering

About the Author
John Richardson has been, and still is, involved in some of the most successful sandwich and coffee bars, cafes, and turnkey consultancy projects in the UK, and is an expert in marketing and financial business modelling. He currently spends the majority of his time helping his international client base increase their profitability in their coffee related businesses. Hugh Gilmartin is well known in international coffee business circles. He speaks at conferences in Europe and the US, and is a board member of The Speciality Coffee Association of Europe.

Most helpful customer reviews

8 of 9 people found the following review helpful.
From Golf Giantt to Coffee King - John Richardson Rules!
By Mr Johnson
I found John Richardson through his scratch2scratch blog. He accomplished something I,
and many many other golfers only dream of, to shoot a perfect round of golf. I have been
reading his golf blog for some time now and have been deeply affected by his insights and
advice regarding not only golf, but life in general. I read his coffee shop book, because living
in Hollywood, California, I am also a driven coffeeholic! This is the land of the quadruple
(and larger) espresso and we take coffee consumption VERY seriously.

I read this book hoping to learn more about one of my favorite subjects (coffee) with no
intention of actually starting a coffee shop. What I found was a wealth of information about
the coffee shop business and SO much more! I am an entrepreneur and record producer and
have had some pretty reasonable success on MTV and in films and television. In the age of
digital downloads and changing technology there is one thing that is more important than
most everything else - HAPPY CUSTOMERS! John Richardson has (yet again) made it very clear
that the basics to most ANY business is customer satisfaction, and the tools and attitdue he puts
forth in in Wake Up and Smell The Profit are the fundametntal building blocks of ANY successful
business. Not only is it a good read, but it could be considered a handbook for any entrepreneur
that needs a refresher course or a wake up call. Thanks again to my favorite golf writer for more
valuable information on business, life and of course coffee! Make mine a quadruple!
________________

4 of 5 people found the following review helpful.
Best Business Book Yet
By Sabrina Sand
My fiance and I have been reading and researching so much, and these gentlemen put all the important key topics into easy to follow terms. I have a food franchise background and he has a creative background...but this book finally got us to discuss what's most important together- the fact that opening a business together is for the money! Creative types don't always start a venture for profit...but without it, what's the future like for this venture?
Thank you Coffee Boys for opening our discussion and keep us on the same page before diving in. Excellent book!!!

1 of 1 people found the following review helpful.
Learn from the Cafe Yoda's!!!
By Antony M. Young
I've bought and read several books on running a cafe, many of which give you very generic advice such as "location is very important" or "you need to focus on training," or provide a list of what you need to tick off, but don't given you a firm point of view on what to do or not do. That's where I found "Wake Up and Smell the Profit" is different, and superior. The authors give you definitive actions or advice, which if you are running or planning on opening a cafe you ignore at your peril. The story telling format is so much more persuasive than lots of text book type proclamations. They allow you to learn from their first hand successes AND failures. A great forerunner to their second book ... "The Coffee Boys' Step by Step Guide" which is even more richer with precious nuggets to glean.

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Sabtu, 06 Juli 2013

[A249.Ebook] PDF Download Thirty Years on the Line, by Leo D. Stapleton

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Thirty Years on the Line, by Leo D. Stapleton

"Thirty Years On The Line" is the first of eleven books by critically acclaimed author, Leo D. Stapleton, Commissioner/Chief of the Boston Fire Department (retired)."Thirty Years On The Line" takes you back to the beginning of a career spanning 39 years, starting as a new private on the department who is learning, discovering, living and breathing the greatest, albeit most dangerous, career. Stapleton shares his tremendous expertise not only with the "how to" of practical application, but also in the recounting of the actual events that shaped him into one of the most beloved, and highly regarded members of the firefighting. industry."Thirty Years On The Line" is a "must have" for all firefighters as well as for those who love and admire them. Five Stars!

  • Sales Rank: #292844 in eBooks
  • Published on: 2012-09-24
  • Released on: 2012-09-24
  • Format: Kindle eBook

Most helpful customer reviews

41 of 41 people found the following review helpful.
Thirty Years On The Line
By A Customer
First of all, Amazon lists this book as being out of print. It is in fact not. I've just ordered a copy by calling the publisher @ 800.563.5318.
dmc associates has this book in print along with Commissioner Stapleton's other five books. Which are Commish:1990, Fire and Water:1992, Jakes:1994, Ffops:1996 and Lufts:1998. dmc has also informed me that another book from the Commissioner will be published in May of 2000. Each of these books is a true "must read" for everyone in the fire service or everyone interested in the profession.

10 of 10 people found the following review helpful.
A must read for anyone with an interest in Fire Fighting!
By A Customer
A must read for anyone with an interest in Fire Fighting and the personalities behind the characters who work in this heroic line of business. Stapleton's wit and acute observational sense taught me much more than I imagined possible. Bravo!!!
Although Amazon states it is out of print, I got my copy through the publisher (dmc associates) and they tell me it is NOT out of print. Stapleton has written 5 other books. Although the characters are ficticious the fire house situations and fire fighting battles will fill you with suspense, laughter and tears. Many lessons to be learned.

7 of 7 people found the following review helpful.
Outstanding!
By A Customer
Several years after it's publication, this book continues to be pulled off our livingroom bookshelf by adults and young readers alike. The pictures and accounts command respect from anyone reading it! Glad to hear there are more books by Leo!

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[Y768.Ebook] Ebook Free Leonardo da Vinci: 197 Drawings: Volume 1 (The Art of Drawing)

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Leonardo da Vinci: 197 Drawings: Volume 1 (The Art of Drawing)

  • Published on: 1656
  • Binding: Paperback

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Kamis, 04 Juli 2013

[P610.Ebook] Free PDF The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR "Workshop"...All Year Long, by Eric Harvey

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The Leadership Secrets of Santa Claus: How to Get Big Things Done in YOUR

"Read this book and learn how returning to your childhood can make you a better adult-and a better leader." ― Ken Blanchard, New York Times bestselling author of The One Minute Manager

This compact book presents leadership concepts in a new and exciting way. With lots of practical advice you can implement starting today, you can start to motivate your team, deal with change, and become a better leader now.

Make your company a cherished favorite using insider advice delivered directly from the North Pole. Find out if your existing strategies are naughty or nice and unwrap easy-to-follow leadership secrets. Build an excellent reputation and motivate your company to achieve big things every year using the invaluable gifts of every team member.

  • Sales Rank: #330584 in Books
  • Brand: Simple Truths Llc
  • Published on: 2015-10-06
  • Released on: 2015-10-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 7.10" h x .70" w x 5.10" l, .0 pounds
  • Binding: Hardcover
  • 144 pages
Features
  • Simple Truths Llc

Review
"I've always loved Santa Claus - and now that I know his leadership secrets, I love him even more! Read this book and learn how returning to your childhood can make you a better adult-and a better leader." - Ken Blanchard, New York Times bestselling author of The One Minute Manager

"This is a short, fun and yet helpful business book... This book won't take you long to read; it's full of lists (what else would you expect from Santa?) and summaries. But that doesn't mean it's short on actionable information-far from it... The book makes a great stocking stuffer for entrepreneurs-and you don't need to believe in Santa to find the information helpful and actionable." - Small Business Forum

"The Leadership Secrets of Santa Claus offers good guidance... Eric Harvey easily relates the business issues of the North Pole to that of, really, any workplace. His advice can be repetitive, but it's sound and simple enough to implement quickly; in fact, each chapter ends with quick takeaways and the book itself wraps up with checklists and final reminders. That's a nice surprise at this busiest of times... If you want a happy ho-ho-holiday at work, "The Leadership Secrets of Santa Claus" will make you shout." - Twin Cities Business

"This revised and republished book is a quirky, friendly and quite open guide for managers and leaders at all levels, wrapped around some yuletide jocularity. Many of the challenges that Santa Claus has are relevant to any company: personnel, public image, logistics, production, facilities management and so on... Yes, the concept may appear a bit of a cliché, yet the author manages to straddle the line between being humorous and being informative... All in all, an interesting, different book with an attractive price tag to match. Something to consider this Christmas, possibly for a friend, a colleague and, of course, one for yourself?" - Autamme.com

About the Author
The Leadership Secrets of Santa Claus was written by Santa Claus and his helpers, Eric Harvey, David Cottrell, and Al Lucia. Eric, David and Al have helped hundreds of organizations and their leaders, build high-performance workplaces - with motivated co-workers.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Great book for leaders!
By Grant G.
TL:DR - This book brings up great points that even great managers can be guilty of doing, and provides alternative view points / advice.

This book is an easy read. If you put aside 15 minutes a day, that's enough time to read and digest one chapter a day.

He breaks down the challenges 'Santa' faces, and then identifies the root cause of the challenge and then addressing that appropriately. I think this is the strength of this book - don't put a bandaid on a problem. Identify the correct root cause and approach the issue at a fundamental level.

If you are looking to gather different perspectives for your management style and how you manage, as well as an easy read with great analogies, then get this book.

5 of 5 people found the following review helpful.
Santa Claus Tips For Successful Customer Service
By Patrick D. Crews
This was a quick enjoyable leadership book designed for any new leader in the business field, in an educational leadership program, and in customer service management. These general leadership skills are often overlooked by young leaders; nevertheless, the gifts of professional leadership skills to develop a strong team of co-workers can be helpful to anyone. In summary, this book can be useful in the following settings: in small business book studies to assist with training employees about the importance of customer service; at school faculty meeting to discuss developing teachers, parents, and students involvement within schools; also, this book can be used to motivate young adults to start reading similar leadership and management books to enhance their people skills.

0 of 0 people found the following review helpful.
Santa's ethical, effective leadership insights...
By Robert W. Pautke
Leadership takes on many forms, but at the end of the day it's about behaviors... ethical, effective behaviors. Santa most assuredly is an ethical and effective leaders. Read this, follow his advice, and enjoy leadership success. Ho! Ho! Ho!

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Kamis, 27 Juni 2013

[Q364.Ebook] Free PDF Everything You Always Wanted to Know About Potassium but Were Too Tired to Ask, by Betty Kamen

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Everything You Always Wanted to Know About Potassium but Were Too Tired to Ask, by Betty Kamen

Proving a clear connection between potassium deficiency andssure, which affects two-thirds of Americans over 60, Dr. Kamen then proceeds to outline a healthy path to balancing sodium and potassium levels throughout life. (Nutrition Encounter, Inc.)

  • Sales Rank: #981855 in Books
  • Brand: Brand: Nutrition Encounter
  • Published on: 1992-07
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.00" w x .50" l,
  • Binding: Paperback
  • 191 pages
Features
  • Used Book in Good Condition

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0 of 0 people found the following review helpful.
Everything you wanted to know about Potassium
By Gail Davison
Lots of good information

23 of 32 people found the following review helpful.
Potassium exposed?
By Terence Janericco
Unfortunately this piece of fluff is more interested in promoting an agenda than providing solid scientific information for the reader. It promotes the intake of potassium without consideration of the problems for people who are taking medically prescribed medications for other conditions. It is unclear as to how much potassium you should take,how and when. Nor does it relate the connections with sodium and caffeine which the author seems to deem as bad without pointing out that sodium is necessary for life and none of the serious studies about caffeine have indicated a reason not to consume it in an intelligent manner.

8 of 8 people found the following review helpful.
Another great mineral!!
By Lady Sukki
Great info on the mineral Potassium & how short our diets are of this mineral. One of the main causes of High Blood Pressure---- this was my own personal experience.

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Selasa, 25 Juni 2013

[I215.Ebook] Get Free Ebook Why Have Kids?: A New Mom Explores the Truth about Parenting and Happiness, by Jessica Valenti

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Why Have Kids?: A New Mom Explores the Truth about Parenting and Happiness, by Jessica Valenti

  • Published on: 2012-12-01
  • Original language: English
  • Number of items: 1
  • Binding: Preloaded Digital Audio Player

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Minggu, 09 Juni 2013

[Q144.Ebook] PDF Download God Is Not One: The Eight Rival Religions That Run the World--and Why Their Differences Matter, by Stephen Prothero

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God Is Not One: The Eight Rival Religions That Run the World--and Why Their Differences Matter, by Stephen Prothero

In God is Not One: The Eight Rival Religions That Run the World, New York Times bestselling author of Religious Literacy and religion scholar Stephen Prothero argues that persistent attempts to portray all religions as different paths to the same God overlook the distinct problem that each tradition seeks to solve. Delving into the different problems and solutions that Islam, Christianity, Buddhism, Judaism, Confucianism, Yoruba Religion, Daoism and Atheism strive to combat, God is Not One is an indispensable guide to the questions human beings have asked for millennia—and to the disparate paths we are taking to answer them today. Readers of Huston Smith and Karen Armstrong will find much to ponder in God is Not One.

  • Sales Rank: #58004 in eBooks
  • Published on: 2010-04-06
  • Released on: 2010-04-20
  • Format: Kindle eBook

Amazon.com Review
Amazon Exclusive: A Letter from Stephen Prothero

On my last visit to Jerusalem, I struck up a conversation with an elderly man in the Muslim Quarter. As a shopkeeper, he seemed keen to sell me jewelry. As a Sufi mystic, he seemed even keener to engage me in matters of the spirit. He told me that religions are human inventions, so we must avoid the temptation of worshipping Islam rather than Allah. What matters is opening yourself up to the mystery that goes by the word God, and that can be done in any religion. As he tempted me with more turquoise and silver, he asked me what I was doing in Jerusalem. When I told him I was researching a book on the world’s religions, he put down the jewelry, looked at me intently, and, placing a finger on my chest for emphasis, said, "Do not write false things about the religions."

As I wrote God is Is Not One, I came back repeatedly to this conversation. I never wavered from trying to write true things, but I knew that some of the things I was writing he would consider false.

Mystics often claim that the great religions differ only in the inessentials. They may be different paths but they are ascending the same mountain and they converge at the peak. Throughout this book I give voice to these mystics: the Daoist sage Laozi, who wrote his classic the Daodejing just before disappearing forever into the mountains; the Sufi poet Rumi, who instructs us to "gamble everything for love"; and the Christian mystic Julian of Norwich, who revels in the feminine aspects of God. But my focus is not on these spiritual superstars. It is on ordinary religious folk—the stories they tell, the doctrines they affirm, and the rituals they practice. And these stories, doctrines, and rituals could not be more different. Christians do not go on the hajj to Mecca; Jews do not affirm the doctrine of the Trinity; and neither Buddhists nor Hindus trouble themselves about sin or salvation.

Of course, religious differences trouble us, since they seem to portend, if not war itself, then at least rumors thereof. But as I researched and wrote this book I came to appreciate how opening our eyes to religious differences can help us appreciate the unique beauty of each of the great religions--the radical freedom of the Daoist wanderer, the contemplative way into death of the Buddhist monk, and the joy in the face of the divine life of the Sufi shopkeeper.

I plan to send my Sufi shopkeeper a copy of this book. I have no doubt he will disagree with parts of it. But I hope he will recognize my effort to avoid writing "false things," even when I disagree with friends. --Stephen Prothero

From Publishers Weekly
Expressing his astonishment, Prothero (Religious Literacy) arrives late at the party that has been celebrating for years the diversity and plurality of the world's religions. Although he is correct in asserting that an entire generation of scholars, teachers, and interested readers have claimed in the interest of religious tolerance that the world's religions were simply different paths to the same one God, such a claim functions as little more than a red herring in what is otherwise a useful introduction to the world's religions. Once past that assertion, Prothero sets up a helpful model for examining each religion on its own terms: he explores a problem that dominates the religion, the religion's solution to the problem, the technique the religion uses to move from problem to solution, and the exemplar who charts a path from problem to solution. For example, in Buddhism the problem is suffering; the solution is nirvana; the technique is the Noble Eightfold Path; and the exemplars are the arhats, bodhisattvas, and lamas. Despite his na�vet� about contemporary interreligious dialogue, Prothero's survey is a useful introduction to eight of the world's great religions.
Copyright � Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Booklist
Prothero vehemently disagrees with the politically correct notion that all religions are equal. “This is a lovely sentiment, but it is dangerous, disrespectful, and untrue.” The idea of religious unity, he maintains, is nothing but wishful thinking. Hence, this book is meant to be—and most definitely is—a bracing dose of realism. Religion is not just a private matter, he continues. Rather, it affects the world from social, economic, political, and military perspectives. Religion has two faces as a force of both good and evil. He discusses what he considers the great religions of the Middle East (Judaism, Christianity, and Islam), India (Hinduism and Buddhism), and East Asia (Confucianism and Daoism)—great in this context being contingent on number of adherents and historical significance. As the eighth religion of the subtitle, Prothero includes—which may surprise some—the Yoruba religion of West Africa and its vast diaspora. There is also a brief chapter on atheism. Provocative, thoughtful, fiercely intelligent and, for both believing and nonbelieving, formal and informal students of religion, a must-read. --June Sawyers

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111 of 120 people found the following review helpful.
Rather Disappointing
By Devon J. Stanko
In my opinion, the introduction is the best chapter in the book. I was glad to have a book written by a professor of religion, for (during some parts) it felt like I was actually in his class.

In the intro Mr. Prothero outlines four basic criteria for a religion: a problem (addressed), a solution, techniques (for achieving that solution), and exemplars (to use as guides). Every other book on religion that I had read had focused mainly on descriptions and explanations; this book begins with the premise that religions are not all the same in the end because they address different topics, see completely different "ultimate problems", and instruct their followers to do things to fix the problem that often clash with other religions. It gives you an easy to understand formula to apply to religion, and promises that based off this formula all religions are very different.

So far so good.

The chapters in this book cover:
1- Islam
2- Christianity
3- Confucianism
4- Hinduism
5- Buddhism
6- Yoruba
7- Judaism
8- Daoism
9- Atheism

After the first chapter I was left with a feeling of disappointment. Sadly, that feeling never really went away. Although the author refutes the "perennial philosophy" of prominent authors (to include Karen Armstrong and Huston Smith)that all religions are basically the same, he does little to include and prove his argument in each chapter. The topics he does cover are communicated brilliantly, but they offer little more that what is covered in books by authors he disagrees with.

I fully expected the author to apply his four point formula to the eight religions covered, and through the use of that formula prove to us that religions are NOT all different paths up the same mountain. After all, Islam's solution of submission to the problem of human pride is nothing at all like Christianity's solution of salvation to the problem of human sin or Confucianism's solution of social order to the problem of societal chaos, right?

If you've read Karen Armstrong's book "The History of God", then chapters 1, 2, and 7 in this book give you nothing new. If you've also read her "Case for God", then chapters 2 and 7 in this book will probably bore you. If you've read her "Islam", or Rezla Aslan's "There is no god but God", then chapter 1 here is just a re-hash. If you've read Robert Wright's "The Evolution of God", then chapters 1, 2, 4, 7, and 9 here are useless to those who are looking for new information. I'm not here to plug Armstrong or Aslan or Wright; I'm simply pointing out that Mr. Prothero argues against most of their positions, then does almost nothing to back up his hypothesis.

Perhaps the best (and most useful) chapters in the book are the ones on Confucianism, Yoruba, and Daoism. I have not found another book on the Chinese religions that examines them in the way this one does, and if you go to your local bookstore you'd be hard-pressed to find a mainstream religious author that dares to travel farther east than Buddhism or farther into Africa than transplanted Islam. That being said, it seems silly to buy a book for only 27% of its content.

I'm not here to bash the book, insult the author, or downplay the importance of the basic message of the book. I do agree that not all religions are the same, nor are they taking us through different paths to the same end goal. I just really wish that Mr. Prothero had been more aggressive and forthright in his argument throughout the course of the book, rather than beginning with a spectacular introduction and following with what I've read over and over before.

This is an AMAZING book for people who want to start a collection on religious philosophy and need a good overarching text. For those of us who have a few years (and authors) under our belts, I recommend passing on this one.

556 of 625 people found the following review helpful.
Feeling both Conflicted and Informed
By Ravi
I'm feeling a little bit conflicted on this. On one hand, I've had Steve Prothero as a professor. He's extremely intelligent and completely engaging - more so than any other college professor I've come across. Great human being in person too. I found the book to be fair and well-researched, definitely a clear and worthy introduction to many major world religions. His unique method of introducing the problem/ solution that each religion offers is fantastic. Christianity addresses sin through salvation, Islam addresses pride through submission, etc. For its content, I think this should be the standard introduction to world religions for any high school or undergraduate course. There is never a dull moment and he draws fascinating parallels and brings in interesting anecdotes. Further, the Professor makes a very valid point. In our politically correct world, people try to underplay important differences in doctrine, ritual, and worldview and paint all religions as one. Forget about disparity between religions, huge differences exist within religions: the God of Abraham is very unlike the God of Moses or the God of Second Isaiah. This is where the Professor makes a valid and important point - these religions are not the same, so we need to stop pretending they are! Not only is it false, but it's intellectually demeaning.

Now, here's where the conflict comes in. I completely disagree with the entire premise of the book, that "God is not one." In fact, the unity of Godhead is the one thing that all religions seem to share. The very definition of God itself presupposes an all-inclusiveness; if there is a God, God MUST be one. In the same way that Christopher Hitchens took on Islam's phrase "Allahu Akbar" with his book "God is not great" - Professor Prothero here seems to take on the Jewish phrase "Jehovah Echad" with this book: "God is not one." I noticed Huston Smith's biographer posted a defense of the perennial philosophy on here, which is a philosophy I find myself subscribing to on a very deep level. I think the issue behind the conflict is that people often confuse religion and God. God exists independent of religion. God may be one, but there is no doubt that the religions that attempt to reach God are very very different. However, just because particular religions have different opinions about God, does not mean that they are speaking about separate gods. Each person I meet has different opinions and conclusions about me, but that does not mean that there are multiple versions of me. I am one person. We cannot dismiss God's unity simply because various folks approach deity in unique ways.

All religions talk about two realms, the heavens and earth, matter and spirit, prakriti and purusha, etc. To truly understand God as he/she is we need to approach it on the spiritual realm, not the material realm. All that religions and rituals and even words can possibly discuss are in the material world. They are just the finger pointing at the moon, not the moon itself. As the Tao Te Ching says "The way that can be spoken of is not the constant way; the name that can be named is not the constant name." To the mystics, which were not deeply addressed in the book, there is a shared experience of a common underlying Reality because they reach God through the spiritual realms, not through material dogma, ritual, and myth. Jehovah and Vishnu are worlds apart, but the Kabbalistic Ain Soph and Vedantic Brahman are one in the same. So here, perhaps the better book title would have been "Religion is not One." Not as catchy, but perhaps more accurate.

Plus sides:
- Informative about major world religions
- Unbiased in portraying the good, bad, and ugly of various traditions
- Fun to read and not a dull moment, very engaging
- Great problem/ solution method - simple but not simplistic

Down sides:
- Focuses on mainstream religion, ignores the esoteric/ mystical paths
- Assumes religious differences mean God is not one

Recommendation:
Buy it. Even if you don't subscribe to the idea of "God is not one" - it will be a great and informative read, especially on lesser-known religions such as the Yoruba, Taoism, and Confucianism.

227 of 253 people found the following review helpful.
Good premise, but ultimately superficial and "chatty"
By Tom Mott
The initial premise is intriguing: Prothero want to disabuse us from the notion that all great religions are essentially the same--i.e., that Allah/God/Yahweh are just different names for the same deity, and "believers" are simply ascending different sides of the same mountain, but with the same ultimate goal).

The book does give a reasonably good overview of eight major religions, and I am thankful for some of his insights. For example, he discusses why a "Godless" religion (like Confucianism) deserves to be thought of as a religion and not just a systems of ethics. He also points out that someone can be deeply religious but in a quiet manner: A fire-and-brimstome evangelical preacher isn't necessarily *more* religious than, say, a quietly devoted Methodist.

But the book feels superficial. It reads like a professor giving an overview of religions for college freshmen, and wanting to keep it fun and fast paced: hoping to become their favorite professor. After each chapter, I found myself needing to turn to the Internet to read up on each religion for more information on the basic beliefs and practices of each.

Prothero writes in a chatty, "witty" tone which some may find charming, but I found annoying: as if he's worried the material will be too dry or too impenetrable for his audiences, so he funs-it-up and dumbs-it-down. Here are the first two sentences of the chapter on Buddhism:

"Buddhism begins with a fairy tale. Unlike Cinderella or Rocky, however, this is no underdog fantasy of someone who has nothing and gains the whole world."

Really? That's how we're going to begin an overview of Buddhism? And does he mean that Buddhism themselves think of the story of The Buddha as a fairy tale, or is that just his opinion?

The final chapter on atheism seems dashed off and dismissive. Take this sample sentence:

"After all, atheism is a religion of sorts, or can be. Many atheists are quite religious, holding their views about God with the conviction of zealots and evangelizing with verge."

After writing in depth about three non-theistic religions (Buddhism, Confucianism, Daoism), it's odd that he then writes a "coda" about atheism at all, and then jumbles up theism and religion as analogous concepts.

He also tends to weigh the merits of each religion against his own personal experience, as if he's shopping for the best religion and trying to figure out which is the best fit. I feel like I know more about Stephen Prothero now than I do about the major religions.

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